YouTube is the second-largest Search Engine
YouTube is the second largest search engine after Google, according to DM AGENCY.
In December 2009 YouTube had 50 % more searches than Yahoo web search and 180 % more than Bing.
YouTube searches improved 35% year over year to higher than 3.9 billion search queries. It accounts for 28 % of all Google searches.
Various firms have an aim to utilize Search Engine Optimization (SEO) – to prepare their website to be responsive to search engines and users. They can do this by recognizing keywords and adjust titles and content properly.
But what about YouTube, (28%) of all Google searches, how can a company join? Two tips to consider when planning a YouTube action.
First, YouTube and Google (who owns YouTube) look at video content differently than text. For text, the “crawler” moves within all of the content. Authors of the text content have some guidelines as far as titles and headings that support give the crawler pointers to keywords and content bits. For video, the crawler cannot see what is in the video. It has to rely on your title, description, and keywords. Consequently, when you post up your video, you have 25 to 50 words to join with the search engine.
Also, YouTube keeps a record of how much of your video the watcher watches. They match your watch completion to that of other videos of the same length. If your video is watched more all the way through than others, then it is considered to be of greater value to the user, hence promoted more often. Consequently, you get a few points for attracting a user to your video, if they drop off in the first few seconds.
Watch through is also related to YouTube because they recommend other videos when you are done. If you drop off in the middle, the service does not have an excuse to get you to watch another. In a given month, the average YouTube viewer watches over 90 videos per month, often more than one at a time.
The second point to recognize is the fact that with YouTube you are making a “Channel”, your production of content should not be an event, but needs to be seen at as regular programming. A company that puts a couple of videos up on YouTube then waits for “viral” connectivity is likely to be disappointed. The huge bulk of viewers who look at that content will be people who are directed to the videos through the company’s website or email marketing. While that can be useful (a picture is worth a thousand words), it does not take advantage of the power of search.
When viewing to draw search traffic, a firm needs to have a plan to create frequent content. Users (and search engines) favour up to date content. It is assumed that if you are creating content daily, your overall content will be of higher value to watchers. If people have watched your earlier content all the way through, it is likely that your popular content is also of value to searchers. YouTube will choose certain videos that the search engine views as being of particular importance to a select group of searchers. You can increase the odds that the new videos in your channel are more likely to be recommended with thoughtful titles and tagging.
YouTube processes higher than 3 billion searches a month. 100 hours of video are uploaded every time. It’s larger than Bing, Yahoo!, Ask and AOL combined. This creates massive amounts of data at the last mile that SD-WAN technology can tame.
YouTube being the second biggest search engine with more than 60 billion hours worth of video shows per month is a big contributor to bandwidth using both on consumer bases as well as businesses. Since YouTube content is normally longer tail and therefore has advantages in a short fashion from caching and compression, other technologies such as SD-WAN (Software-Defined Wide Area Networking) is needed to create and maintain bandwidth that can support the increasing bandwidth demands of video streaming applications as well as other bandwidth requirements.